Building a Future-Ready SEO and AI Search Strategy with Fratzke

With search behavior rapidly evolving, DTS partnered with Fratzke to improve organic rankings and position the brand more effectively across AI-powered search environments.

340%
Increase In AI Visibility

140%
Organic Keyword Growth

‍

Industry

Entertainment

Region

Global

Company Type

Mid-Market

Featured Solutions

AI SEO Audit

AI SEO Services

AI Search Strategy

AI Search Engine Optimization

The team at Fratzke was a pleasure to work with from start to finish. They took the time to understand our business, conducted a comprehensive audit of our website, and delivered a thoughtful, multi‑layered set of recommendations for improvement. Their guidance was clear, practical, and easy to implement. I recommend Fratzke as collaborative, strategic partners who are very focused on understanding your marketing needs and delivering real value.

Lauren Hansen

Director, Global Integrated Marketing

CHALLENGE

DTS operates in a highly competitive technology landscape dominated by globally recognized brands. While DTS had established brand recognition in the audio and entertainment space, its organic visibility was limited compared to competitors.

At the same time, search behavior was evolving rapidly. AI-powered platforms like Google AI Overviews and ChatGPT were beginning to influence how users discovered and evaluated brands online. DTS needed a strategy that could improve traditional organic search performance while also increasing visibility within the next generation of AI-driven search environments.

SOLUTION

Fratzke conducted a comprehensive SEO and AI SEO Audit designed to evaluate DTS’s visibility across both traditional search engines and generative AI platforms.

Key initiatives included:

Auditing organic search performance, technical SEO health, and AI visibility
Identifying opportunities for non-branded keyword growth and improved rankings
Evaluating competitor positioning across search and AI platforms
Researching high-value SEO keywords and AI-focused search prompts
Developing a unified SEO + GEO strategy and optimization roadmap
Creating a framework for measuring AI visibility and brand discoverability

Rather than treating SEO and AI search as separate initiatives, Fratzke built an integrated strategy to improve discoverability across the evolving digital search ecosystem. The engagement prioritized increasing non-branded visibility, strengthening technical foundations, and positioning DTS more effectively within AI-powered search experiences.

RESULTS

The strategy delivered measurable improvements across both organic search performance and AI visibility. DTS achieved 140% keyword growth on its consumer website, significantly increasing discoverability across relevant search categories. At the same time, AI visibility increased by 340%, helping position DTS more effectively within emerging generative search experiences.

Beyond the immediate performance improvements, Fratzke helped DTS establish a more modern and scalable search strategy designed for long-term growth across both traditional and AI-powered search environments.