CHALLENGE
A private education brand was launching a new national online learning program at a time when families were actively searching for flexible education options, but competition and uncertainty in the market were high. As an established private K–12 institution, our client needed to quickly position its online offering as both credible and differentiated.
The admissions team also faced a critical challenge: generating not just awareness, but a steady pipeline of qualified inquiries that could convert into enrollments. Traditional marketing efforts were not enough to support the scale and speed required for a successful national launch.
They needed a strategy that could capture active demand, build trust with parents, and turn digital advertising into a sustainable enrollment growth engine.
SOLUTION
Fratzke developed a multi-channel digital advertising strategy designed to drive qualified leads and support long-term enrollment growth.
Key initiatives included:
- High-intent Google Search campaigns targeting parents actively searching for online private school and remote learning options
- Remarketing campaigns to re-engage site visitors and nurture undecided families through the decision-making process
- Paid social advertising to expand national reach and build awareness among new audiences
- Conversion-focused landing pages and messaging designed to increase inquiry submissions and admissions calls
- Ongoing campaign optimization based on lead quality and enrollment performance data
Rather than focusing only on traffic or impressions, the strategy prioritized measurable enrollment outcomes. Each campaign was built to move prospective families from awareness to inquiry while creating a scalable acquisition system Fairmont could continue building on over time.
RESULTS
The campaign generated hundreds of qualified leads and helped fuel more than $1 million in first-year revenue for the online learning program.
Beyond the immediate enrollment impact, our clientestablished a scalable digital advertising framework capable of supporting continued growth nationwide. By aligning search, remarketing, and paid social into a unified strategy, Fratzke helped transform digital marketing from a series of isolated campaigns into a reliable lead generation and enrollment engine.
The engagement positioned Fairmont Schools to continue expanding its online education presence while giving the admissions team a consistent pipeline of high-intent opportunities.
