CHALLENGE
The client operated within a highly competitive gaming and consumer electronics market where customer journeys spanned multiple channels, devices, and purchase paths. With a mix of direct-to-consumer sales and retail distribution, measuring true advertising performance had become increasingly difficult.
Like many global brands managing large-scale media investments, our client needed more than surface-level insights and optimizations. It needed a clearer understanding of performance across the customer journey and a strategic framework for improving efficiency, scaling stronger-performing channels, and reducing wasted spend.
SOLUTION
Fratzke conducted a comprehensive digital advertising audit designed to evaluate campaign structure, channel performance, attribution accuracy, and overall media efficiency.
Key initiatives included:
- Auditing paid search, paid social, video, display, and retargeting campaigns across channels
- Identifying more than 30 high-impact recommendations to improve efficiency and scalability
- Evaluating audience targeting, creative performance, and channel contribution across the customer journey
- Providing strategic recommendations to improve budget allocation and reduce wasted spend
Rather than focusing only on campaign metrics, the audit centered on understanding how media investments contributed to broader business outcomes. The result was a more actionable performance framework that gave our client clearer visibility into what was driving growth and where optimization opportunities existed.
RESULTS
The audit provided our client with a clearer and more accurate view of advertising performance across its digital ecosystem. By improving attribution visibility and reporting structure, the marketing team gained stronger confidence in media decision-making and budget allocation.
The recommendations also helped improve overall media efficiency by identifying areas of wasted spend and uncovering opportunities to strengthen channel performance. With clearer funnel visibility and more targeted optimization strategies, our client was able to improve online sales performance while creating a stronger foundation for future scaling.
