CHALLENGE
Lingraphica, a national provider of augmentative and alternative communication (AAC) devices, was investing heavily in digital advertising but struggling with poor lead quality and inefficient spend. Campaigns were generating volume, but too many inquiries lacked the intent needed to drive meaningful sales outcomes.
The disconnect created challenges across both marketing and sales. Rising acquisition costs and wasted spend limited ROI. Lingraphica needed more than campaign adjustments. They needed a smarter, scalable performance marketing strategy that could improve efficiency, strengthen lead quality, and support long-term growth.
SOLUTION
Fratzke conducted a full performance digital advertising audit and rebuilt Lingraphica’s advertising strategy around lead quality and conversion efficiency.
Key initiatives included:
- Restructuring Google, Microsoft, and Meta, and retargeting campaigns to reduce wasted spend
- Implementing a full-funnel strategy from awareness through conversion
- Refining targeting, messaging, and campaign structure to improve lead quality
- Introducing Connected TV (CTV/OTT) campaigns to expand targeted top-of-funnel reach
- Continuously optimizing campaigns based on qualified lead and conversion data
Rather than operating channels independently, Fratzke integrated them into a unified acquisition strategy designed to transform digital advertising into a scalable growth engine.
RESULTS
The rebuilt strategy delivered significant improvements in both efficiency and lead quality. Lingraphica achieved a 500% improvement in CPA while increasing qualified monthly leads by 300%.
By improving targeting precision and reducing low-quality inquiries, our client was able to scale high-intent demand while dramatically improving ROI. Our partnership also established a stronger long-term marketing foundation, giving Lingraphica a more predictable and sustainable system for digital growth.
