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CHALLENGE
The Leadership Conference on Civil and Human Rights had built a strong reputation and mission-driven brand, but its digital presence was not fully converting awareness into measurable engagement and action. Valuable content and advocacy resources existed across multiple channels, yet messaging, SEO, and conversion pathways lacked consistency and alignment.
The organization also faced challenges common to many growing nonprofits: fragmented digital experiences, limited conversion tracking, and difficulty translating website traffic and social engagement into supporter participation, donations, and long-term audience growth. Leadership needed a clearer digital strategy that could unify channels, improve performance, and better support advocacy goals.
SOLUTION
Fratzke conducted a comprehensive digital marketing audit and strategy engagement focused on website experience, SEO, content marketing, and social media to identify opportunities for stronger engagement, visibility, and conversion performance.
Key areas of focus included:
- Evaluating the organization’s overall digital experience and marketing ecosystem
- Identifying opportunities to improve visibility, engagement, and supporter conversion
- Assessing content, SEO, and social media effectiveness across channels
- Benchmarking digital performance against comparable organizations
- Strengthening measurement, reporting, and marketing alignment
- Developing a strategic framework and roadmap to support long-term digital growth
Rather than approaching each channel independently, Fratzke developed a unified strategy designed to create a more connected digital experience. The roadmap prioritized stronger messaging alignment, improved supporter engagement, clearer conversion opportunities, and a more scalable digital marketing foundation to support the organization’s long-term advocacy goals.
RESULTS
Our partnership gave The Leadership Conference a significantly clearer understanding of the strengths, weaknesses, and growth opportunities within its digital ecosystem. The audit identified high-impact opportunities to improve website usability, supporter engagement, content visibility, SEO performance, and conversion tracking across critical advocacy and donation pathways.
Fratzke’s recommendations established a stronger strategic foundation for future digital growth. The Leadership Conference achieved approximately 130% traffic growth to their website and nearly 260% keyword visibility growth at peak performance, demonstrating the organization’s ability to significantly expand search visibility and audience reach through a stronger digital strategy and SEO alignment.
Beyond immediate recommendations, the engagement created a more scalable framework for long-term digital strategy and operational decision-making. The resulting roadmap provided leadership with clearer priorities, measurable objectives, and a stronger foundation for future marketing, engagement, and advocacy success.
