CHALLENGE
As a leading building product brand expanded across multiple brands, business units, and markets, marketing data became increasingly difficult to manage. Website performance, lead generation metrics, branch information, and content management activities were spread across multiple systems, making it challenging for teams to access timely insights or understand performance at a glance.
At the same time, managing website updates and branch information across multiple brands created additional complexity. The company needed a more centralized and user-friendly system that could bring together reporting, administration, and content management into a single experience.
SOLUTION
Fratzke approached this as a product build, not a reporting project. The goal was to deliver a purpose-built intelligence environment that worked the way a marketing team actually thinks and operates.
Discovery began with finalizing data requirements, mapping user permissions hierarchies, and standardizing data across brands before a single screen was designed. Getting the architecture right at the start meant the dashboard would be fast, accurate, and scalable from day one.
Key initiatives included:
- Development of a centralized business intelligence dashboard
- Unified visibility into marketing and lead performance
- Multi-brand reporting and data filtering capabilities
- Branch management and operational administration tools
- Single sign-on access across website platforms
- Enhanced website administration and content management workflows
- Custom user permissions and governance controls
- Analytics visualization and performance reporting
The platform was designed to become a daily operating system for marketing teams, making it easier to access information, manage digital assets, and make informed decisions across the business.
RESULTS
The marketing team gained something they didn't have before: a single source of truth. Rather than reconciling data from disconnected tools, they can now open one dashboard and immediately see how each brand, region, and branch is performing, filtered exactly how they need it.
The operational lift was just as tangible. Our solution streamlined day-to-day operations through centralized administration, branch management, and simplified website workflows. The result was a more efficient marketing organization equipped with better insights, stronger governance, and a scalable digital infrastructure designed to support future growth.
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