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CHALLENGE
As a growing SaaS company, Evident recognized the increasing importance of organic search as a driver of awareness and long-term growth. Leadership wanted a clearer strategy to improve search visibility, strengthen content performance, and scale SEO efforts more effectively across the business.
Like many mid-market SaaS organizations, the company faced the challenge of balancing long-term SEO strategy with day-to-day execution. Evident needed a more structured framework to prioritize opportunities, improve discoverability, and better align SEO efforts with broader business goals.
SOLUTION
Fratzke conducted a comprehensive SEO audit and strategic planning engagement to evaluate Evident’s search performance, identify growth opportunities, and create a scalable SEO framework aligned with business goals.
The engagement combined technical SEO analysis, keyword research, competitive benchmarking, and content strategy development to improve organic visibility and strengthen long-term search performance.
Key areas of focus included:
- Evaluating technical, on-page, and content SEO performance
- Identifying keyword and content growth opportunities
- Developing a scalable keyword and content strategy
- Creating SEO goals and performance benchmarks
- Prioritizing technical and user experience improvements
- Establishing recurring SEO reporting and strategic reviews
- Providing ongoing consulting and optimization recommendations
Fratzke also supported Evident through an ongoing SEO partnership that included monthly strategy sessions, reporting, content planning, and continuous SEO optimization guidance to help maintain momentum over time.
RESULTS
Through our partnership, Evident increased estimated organic traffic by nearly 5x while almost doubling its total ranking keyword footprint. Our ongoing SEO partnership also helped improve visibility across non-branded and long-tail search opportunities through a more focused content and optimization strategy.
Beyond performance gains, the engagement improved alignment across content, SEO, and website optimization efforts by introducing clearer reporting, prioritization frameworks, and ongoing strategic guidance. This gave Evident a more scalable foundation for evaluating performance, prioritizing initiatives, and supporting sustainable organic growth over time.
