FOR IMMEDIATE RELEASE
Lisa Fratzke, Partner at Fratzke, Discusses the Power of Purpose and Storytelling on The Future of Teamwork Podcast
May 2023 – Lisa Fratzke, Partner & Executive Strategist at Fratzke, was featured on the Future of Teamwork podcast to explore how intentional storytelling helps brands uncover their purpose and build stronger connections. The episode, titled "Intentionality and Helping Brands Find Their Why," aired in May 2023 and is part of a three-week series dedicated to the importance of storytelling in the workplace.
During the podcast, Lisa Fratzke shared her expert insights on how intentional storytelling is crucial for organizations to discover and communicate their core purpose. Drawing on her extensive background in screenwriting and her experiences at Disney, Lisa emphasized how storytelling can forge stronger connections between brands and their audiences.
Key highlights from the episode include:
- The role of storytelling in articulating a brand’s "why," enhancing its ability to engage with customers and employees meaningfully.
- Insights into the development of a key resource for Disney Cast Members, illustrating the impact of personalized and humanized communication within organizations.
- The increasing significance of virtual interactions and video in today’s digital age, discussing strategies to use unpolished video effectively for business communications and training.
Listeners can access this episode and gain valuable insights into building a purpose-driven brand through the following links:
- YouTube: Watch here
- Spotify: Listen here
- Apple Podcasts: Listen here
Lisa’s participation in The Future of Teamwork podcast highlights Fratzke's dedication to empowering brands with strategic storytelling and purpose-driven leadership.
For more information about Fratzke and their services, please visit www.fratzkemedia.com.
About Fratzke: Fratzke is a strategic agency that helps brands spark growth through customer insights, brand strategy, marketing, and creating digital experiences. We combine data, technology, and human-centered storytelling to help brands better understand their customers, strengthen their market position, and create consistent growth over time.
Contact:
Fratzke Media Relations
Email: pr@fratzkemedia.com
