Fullerton, CA – February 12, 2026– James Fratzke, Partner at Fratzke, has published a new article in Forbes outlining five essential marketing audits that can help brands improve performance, strengthen customer experience, and drive sustainable growth.

In the article, “5 High-Impact Marketing Audits To Improve Your Brand’s Performance,” Fratzke explains that many companies react too quickly to declining metrics or competitive pressure without addressing the root causes behind performance issues. He argues that structured marketing audits provide organizations with the clarity needed to make smarter strategic decisions and accelerate long-term momentum.

The article identifies five core audit areas that can significantly impact brand performance:

• Brand Audits to evaluate positioning, messaging, and audience perception
• Website Experience Audits to improve usability, engagement, and conversions
• Customer Experience Audits to strengthen loyalty and retention across touch points
• SEO Audits to increase organic visibility and reduce acquisition costs
• GEO (Generative Engine Optimization) Audits to improve brand visibility across AI-powered search platforms

Fratzke also emphasizes the growing importance of AI-driven discovery and generative search, noting that GEO audits are becoming increasingly critical as consumers rely more heavily on AI platforms for information and recommendations.

“Marketing audits are most effective when they become an ongoing part of a company’s operating system rather than a one-time exercise,” said Fratzke. “Brands that proactively evaluate their performance are better positioned to make informed decisions, improve customer experiences, and stay ahead of competitors.”

The full article is available in Forbes as part of the Forbes Agency Council contributor series.

About Forbes Agency Council
Forbes Agency Council is a collective of top agency executives who share insights and expertise to shape the future of marketing, communications, and growth. Members contribute thought leadership content to Forbes and engage in a private forum for collaboration and knowledge sharing.

About Fratzke
Fratzke is a strategic agency that helps brands spark growth through customer insights, brand strategy, marketing, and creating digital experiences. We combine data, technology, and human-centered storytelling to help brands better understand their customers, strengthen their market position, and create consistent growth over time.