Fratzke helps commercial real estate companies benchmark marketing performance across properties, portfolios, markets, audiences, and digital channels. Powered by the Fratzke Benchmark Method™, our audits evaluate your website, property discovery, SEO and AI visibility, content, digital advertising, customer journeys, analytics, competitive positioning, and marketing performance to uncover gaps and build a clearer roadmap for growth.
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Commercial real estate companies often market more than individual properties. Your digital presence may need to communicate the strength of your corporate brand, showcase a diverse portfolio, attract tenants or occupiers, support leasing and business development teams, reach investors and partners, and establish credibility across multiple markets. A Commercial Real Estate Marketing Audit identifies where property discovery, positioning, search visibility, content, digital experiences, or measurement gaps may be making it harder for the right audiences to find, understand, and engage with your organization.
Our Commercial Real Estate Digital Marketing Audit Helps You:
Commercial real estate audiences may include prospective tenants and occupiers, investors, property owners, brokers, partners, and other stakeholders. They may discover your company or properties through search, listing platforms, broker relationships, digital advertising, market research, referrals, or your corporate and property websites. We evaluate how your brand, website, property and portfolio pages, market content, SEO, search and AI visibility, paid media, thought leadership, lead generation, property-level experiences, analytics, and other digital channels work together from initial discovery and research through evaluation, inquiry, leasing, investment, or business development.
What We Benchmark in Your Audit:
See how Fratzke helps established organizations strengthen digital visibility, improve complex customer journeys, modernize digital experiences, and turn marketing insights into actionable opportunities for growth.
Every Commercial Real Estate Marketing Audit includes four executive-ready deliverables designed to help leadership understand current performance, identify gaps across properties, audiences, markets, and customer journeys, prioritize opportunities, and confidently plan future marketing investments.
What You Get in Your Commercial Real Estate Marketing Audit:
Every Commercial Real Estate Marketing Audit is powered by the Fratzke Benchmark Method™, our proprietary approach for establishing an objective understanding of current performance. We gather evidence across your marketing ecosystem, apply strategic analysis, benchmark results using the Fratzke Benchmark Index™, and translate the findings into prioritized recommendations that help leadership strengthen property discovery, improve digital experiences, increase visibility, support leasing and business development, and uncover opportunities for growth.
See how Fratzke has helped established organizations strengthen digital visibility, simplify complex customer journeys, modernize digital experiences, improve marketing performance, and build stronger foundations for growth.
Every Commercial Real Estate Marketing Audit is led by senior strategists experienced in complex customer journeys, multi-location digital experiences, SEO and AI visibility, content, digital advertising, analytics, technology, customer research, and growth strategy. We evaluate your marketing from both the organization's and customer's perspective to identify where properties may be difficult to discover, where portfolio or market positioning is unclear, where digital experiences create friction, and where competitors may be gaining an advantage. From discovery through Executive Readout, you'll work directly with the consultants conducting the analysis, developing recommendations, and building your Growth Roadmap.
Explore our latest insights on marketing strategy, customer experience, benchmarking, digital marketing, and AI visibility to help your organization make smarter marketing decisions.
Your audit establishes an objective benchmark and identifies where the greatest opportunities exist. Fratzke can then help your organization go deeper through customer research, marketing strategy, website optimization, SEO and AI visibility, content strategy, digital advertising, analytics, customer experience, brand strategy, and other growth services based on the priorities uncovered during your audit.
Whether you're looking to increase property visibility, support leasing, expand into new markets, strengthen your corporate brand, improve portfolio marketing, reach new audiences, or modernize your digital ecosystem, Fratzke's Commercial Real Estate Marketing Audit provides objective insights and a practical Growth Roadmap to help you move forward.
A Commercial Real Estate Marketing Audit evaluates how your corporate website, property and portfolio pages, market content, SEO and AI search visibility, digital advertising, thought leadership, lead generation, customer journeys, property-level experiences, analytics, and other marketing channels work together. It also benchmarks your marketing against competitors and translates the findings into prioritized recommendations and executive-ready deliverables.
Unlike broader Digital Marketing Audit Services, a commercial-real-estate-specific audit considers property and portfolio marketing, multiple geographic markets, corporate and property-level experiences, long consideration cycles, leasing and business development, and the different ways tenants, investors, property owners, brokers, and other stakeholders discover and evaluate commercial real estate opportunities.
For additional context on the underlying evaluation process, see How to Conduct a Digital Marketing Audit.
Commercial real estate companies may need to market the corporate organization, individual properties, portfolios, services, markets, and investment strategies to very different audiences. A Commercial Real Estate Marketing Audit evaluates whether those experiences work together while giving each priority audience the information and path forward they need.
We also consider the relationship between corporate and property-level marketing. The audit can identify inconsistencies in positioning, property discovery, search visibility, content, lead generation, digital experiences, and measurement that may be difficult to see when properties or markets are evaluated independently.
The result is a clearer understanding of what's working across the portfolio, where audiences encounter friction, and where marketing investments can create greater impact.
Yes. A Commercial Real Estate Marketing Audit can evaluate multiple properties, portfolios, asset types, services, offices, audiences, or geographic markets using a consistent benchmarking framework. Depending on the scope, we can compare property discovery, search and AI visibility, digital experiences, content, lead generation, competitive positioning, analytics, and other marketing signals.
For larger portfolios, the audit may focus on representative or strategically important properties and markets. This can help leadership identify recurring gaps, understand where performance differs across the portfolio, and determine which successful approaches could be scaled more broadly.
A Commercial Real Estate Marketing Audit typically takes 3–4 weeks. Your team provides access to relevant marketing platforms, analytics, existing research, and other materials and participates in the necessary discovery conversations. For organizations with extensive portfolios, multiple asset types, or numerous markets, the audit may focus on representative properties, audiences, customer journeys, or strategically important areas. Fratzke conducts the analysis and benchmarking during the engagement and concludes the process with an Executive Readout and prioritized Growth Roadmap.
A Commercial Real Estate Marketing Audit identifies marketing and digital experience gaps that may make it harder for prospective tenants, investors, owners, partners, and other audiences to discover properties, understand your capabilities, evaluate opportunities, or engage with your organization. Recommendations may address property and portfolio pages, market content, SEO and AI visibility, digital advertising, lead generation, customer journeys, analytics, competitive positioning, and other areas influencing marketing performance.
The Growth Roadmap then prioritizes the opportunities most likely to strengthen property and corporate visibility, improve customer experiences, support leasing and business development teams, and help the organization capture growth across priority properties and markets.
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