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3 min watch

Why is Panera Bread Getting into Subscriptions?

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Published

3.28.2023

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Hosted

By

Ryan Fratzke

Partner & Executive Strategist,

Head of Client Acquisition

Published

3.28.2023

Guest:

Video Summary

Imagine you could get unlimited coffee for $10.99 a month. Doesn't that sound too good to be true? Well that’s exactly what you get with Panera Bread’s Unlimited Sip Club. Taking a play out of the tech startup playbook the fast casual restaurant chain is offering a monthly subscription service for unlimited access to their entire drink menu.

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