Why is Panera Bread Getting into Subscriptions?

Hosted 

By 

Published 

8.13.2022

Hosted 

By 

Ryan Fratzke

Partner & Executive Strategist,

Head of Client Acquisition

Published 

8.13.2022

Video Summary

Imagine you could get unlimited coffee for $10.99 a month. Doesn't that sound too good to be true? Well that’s exactly what you get with Panera Bread’s Unlimited Sip Club. Taking a play out of the tech startup playbook the fast casual restaurant chain is offering a monthly subscription service for unlimited access to their entire drink menu.

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