Why is Disney building homes?

Why does Disney think it’s a good idea to build homes? Disney recently launched a new line of business called, Story Living by Disney. The company will be developing Disney branded master planned communities around the United States. Using the Ansoff Matrix, Ryan Fratzke will break down the project's risks.

Published: 
December 13, 2025
3 min watch
Disney's Brand Strategy | Why is Disney building homes | Giants with Ryan Fratzke
Expert Contributors
Partner & Executive Strategist
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    Video Summary

    Why does Disney think it’s a good idea to build homes? Disney recently launched a new line of business called, Story Living by Disney. The company will be developing Disney branded master planned communities around the United States. Using the Ansoff Matrix, Ryan Fratzke will break down the project's risks.

    About The Contributors

    Ryan Fratzke is a Partner and Executive Strategist at Fratzke with more than a decade of experience helping mid-market and enterprise organizations build stronger brands, improve customer experiences, and turn business goals into actionable strategies. His work spans brand strategy, customer insights, AI consulting, digital strategy, and growth planning for Fortune 500 brands including Walmart, Whole Foods Market, and The Walt Disney Company. Ryan has been featured in the Orange County Business Journal and Orange County Register and serves on advisory boards for the CSUF School of Business Marketing Department and Center for Family Business. View Full Profile.

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    Fratzke is a top-rated strategic agency that helps mid-market and enterprise brands spark growth through customer insights, brand strategy, marketing, and creating digital experiences. Since our founding in 2017, we've worked with leading brands across industries including Razer, TopBuild, REI, DTS, and TiVo, partnering from research and strategy through implementation. We combine data, technology, and human-centered storytelling to help brands better understand their customers, strengthen their market position, and create consistent growth over time. Learn More.

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