Why is Disney building homes?

Hosted 

By 

Ryan Fratzke

Partner & Executive Strategist,

Head of Client Acquisition

Published 

6.9.2022

Video Summary

Why does Disney think it’s a good idea to build homes? Disney recently launched a new line of business called, Story Living by Disney. The company will be developing Disney branded master planned communities around the United States. Using the Ansoff Matrix, Ryan Fratzke will break down the project's risks.

VideoTranscript

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