Why does Disney think it’s a good idea to build homes? Disney recently launched a new line of business called, Story Living by Disney. The company will be developing Disney branded master planned communities around the United States. Using the Ansoff Matrix, Ryan Fratzke will break down the project's risks.
Why does Disney think it’s a good idea to build homes? Disney recently launched a new line of business called, Story Living by Disney. The company will be developing Disney branded master planned communities around the United States. Using the Ansoff Matrix, Ryan Fratzke will break down the project's risks.
Ryan Fratzke is a Partner and Executive Strategist at Fratzke, specializing in transforming mid-size businesses into human-centered brands through storytelling, strategy, culture, and technology.
Ryan believes the best brand strategies begin with “why” and has a passion for asking clients the right questions to pinpoint the problem and best path forward. His consumer-centric approach allows him to develop strategies that connect business drivers with brand storytelling to drive transformative results. Ryan’s deep creative marketing expertise allows him to create cohesive brand strategies for clients that drive business growth and brand affinity.
With over a decade of consulting experience with Fortune 500 brands including Walmart, Whole Foods and Disney, Ryan is known for his ability to transform mid-size businesses into brand leaders by translating business goals into plans of action.
Ryan has a Bachelor of Arts in Marketing from California State University, Fullerton, serves as a member of the CSUF Mihaylo College Executive Council, and was honored as a commencement speaker at the College of Business and Economics, CSUF.
Fratzke is a top-rated strategic agency that helps mid-market and enterprise brands spark growth through customer insights, brand strategy, marketing, and creating digital experiences. Since our founding in 2017, we've worked with leading brands across industries including Razer, TopBuild, REI, DTS, and TiVo, partnering from research and strategy through implementation. We combine data, technology, and human-centered storytelling to help brands better understand their customers, strengthen their market position, and create consistent growth over time. Learn More.
