Brand Strategy

A collection of our latest brand strategy insights, strategies, and ideas to help your business grow.

Hosted By

Brand Strategy

A collection of our latest brand strategy insights, strategies, and ideas to help your business grow.

Hosted By

Brand Strategy

A collection of our latest brand strategy insights, strategies, and ideas to help your business grow.

Hosted By

Brand Strategy

A collection of our latest brand strategy insights, strategies, and ideas to help your business grow.

Brand Strategy

•

3 min watch

Why is Disney building homes?

Why does Disney think it’s a good idea to build homes? Using the Ansoff Matrix, Ryan Fratzke will break down the project's risks.

Brand Strategy

•

3 min watch

According to the Wall Street Journal, if Starbucks was a bank it would be ranked the 385th largest bank in the US. In Q4 of 2021, the company held about $2.4 Billion of cash on hand from customers “depositing” money into the Starbucks app.

Brand Strategy

•

3 min watch

Is Walmart Actually a Tech Company?

Walmart announced they will be selling their technologies and capabilities, in partnership with Adobe, to help other businesses navigate digital transformation.

Brand Strategy

•

3 min watch

Why is Disney building homes?

Why does Disney think it’s a good idea to build homes? Using the Ansoff Matrix, Ryan Fratzke will break down the project's risks.

Brand Strategy

•

3 min watch

Is Starbucks Actually a Bank?

According to the Wall Street Journal, if Starbucks was a bank it would be ranked the 385th largest bank in the US. In Q4 of 2021, the company held about $2.4 Billion of cash on hand from customers “depositing” money into the Starbucks app.

Brand Strategy

•

3 min watch

Is Walmart Actually a Tech Company?

Walmart announced they will be selling their technologies and capabilities, in partnership with Adobe, to help other businesses navigate digital transformation.

Brand Strategy

•

3 min watch

Why is Disney building homes?

Why does Disney think it’s a good idea to build homes? Using the Ansoff Matrix, Ryan Fratzke will break down the project's risks.

Brand Strategy

•

3 min watch

Is Starbucks Actually a Bank?

According to the Wall Street Journal, if Starbucks was a bank it would be ranked the 385th largest bank in the US. In Q4 of 2021, the company held about $2.4 Billion of cash on hand from customers “depositing” money into the Starbucks app.

Brand Strategy

•

3 min watch

Is Walmart Actually a Tech Company?

Walmart announced they will be selling their technologies and capabilities, in partnership with Adobe, to help other businesses navigate digital transformation.

Leaders Podcast

On each episode of the LEADERS podcast, host James Fratzke, will interview a proven leader, CEO, entrepreneur, or founder and unpack their story of success. There’s this quote by Sir Isaac Newton “If I have seen further than others, it is by standing upon the shoulders of giants.” And that’s what the LEADERS podcast is all about. It's an opportunity for us to stand on the shoulders of giants and learn from their journey.

The Exit Club Podcast

THE EXIT CLUB podcast is all about what happens once the papers are signed, the deal is done, and life after exit begins. Each week, host Laura Rich talks with successful entrepreneurs across a range of industries about how they navigated the aftermath of an exit. THE EXIT CLUB pulls back the covers on this final stage of the entrepreneurial journey, sharing stories of grief and triumph.

Back To Business Podcast

As the world recovers from COVID-19, we believe the rebound will be digital. In each episode of the Back to Business: COVID-19 & You Podcast, we interview leaders of mid-size businesses to define best practices and next steps companies should be taking to thrive in the new normal. If you are a mid-size business navigating COVID-19 setbacks, and don’t know where to start or need help defining your strategy, this podcast is for you.

Brand Strategy

•

3 min watch

Why is Disney building homes?

Why does Disney think it’s a good idea to build homes? Using the Ansoff Matrix, Ryan Fratzke will break down the project's risks.

Brand Strategy

•

3 min watch

Is Starbucks Actually a Bank?

According to the Wall Street Journal, if Starbucks was a bank it would be ranked the 385th largest bank in the US. In Q4 of 2021, the company held about $2.4 Billion of cash on hand from customers “depositing” money into the Starbucks app.

Brand Strategy

•

3 min watch

Is Walmart Actually a Tech Company?

Walmart announced they will be selling their technologies and capabilities, in partnership with Adobe, to help other businesses navigate digital transformation.

Digital Marketing

•

7 min read

Unlocking the TikTok Algorithm

When developing a marketing strategy for TikTok, Fratzke recommends that midsize business leaders understand the nuances of the app and algorithm.

Communications & Culture

•

7 min read

Strong Company Values Transform Employees into Brand Evangelists

Companies place a great deal of emphasis on what the public thinks of their brand. Public perception is important, but it’s just one piece of the puzzle...

Digital Marketing

•

9 min read

A Transformational Leadership Definition to Unlock Your Digital Growth

Transformational leadership is a skill that can be cultivated. It takes action and effort, but if you understand the principles behind this approach...

Digital Marketing

•

6 min read

The Post-Pandemic Digital Landscape

Enhance your midsize business' post-pandemic marketing strategy with updated customer personas, customer support initiatives, and website optimizations.

Digital Marketing

•

5 min read

Planning Your Midsize Business’ Social Media Marketing Strategy

Enhance your midsize business' social media marketing strategy by targeting your audience’s demographics and setting trackable goals.

Digital Marketing

•

5 min read

So Long Facebook...Hello EMAIL MARKETING!

If you aren’t serious about dialing in your email marketing campaigns, you may be missing an opportunity. With active email accounts set to hit 5.6 billion...

Digital Marketing

•

9 min read

Fratzke Insights: Google Core, Search Console Insights, & Google Ad Alternatives

Digital Marketing

•

5 min read

Bouquet Bar Unwraps the Perfect Gift on Shark Tank

Boquet Bar pitched the perfect gift on Shark Tank and inked a deal with Mark Cuban. These are our top 5 insights from their interview on our LEADERS podcast.

Digital Marketing

•

7 min read

Preparing for the New Normal - The Rebound will be Digital

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Content Featuring:

Brand Strategy

Brand Strategy

Brand Strategy

Brand Strategy

Brand Strategy

Why is Disney building homes?

Is Starbucks Actually a Bank?

Is Walmart Actually a Tech Company?

Why is Disney building homes?

Is Starbucks Actually a Bank?

Is Walmart Actually a Tech Company?

Why is Disney building homes?

Is Starbucks Actually a Bank?

Is Walmart Actually a Tech Company?

Leaders Podcast

The Exit Club Podcast

Back To Business Podcast

Why is Disney building homes?

Is Starbucks Actually a Bank?

Is Walmart Actually a Tech Company?

Unlocking the TikTok Algorithm

Strong Company Values Transform Employees into Brand Evangelists

A Transformational Leadership Definition to Unlock Your Digital Growth

The Post-Pandemic Digital Landscape

Planning Your Midsize Business’ Social Media Marketing Strategy

So Long Facebook...Hello EMAIL MARKETING!

Fratzke Insights: Google Core, Search Console Insights, & Google Ad Alternatives

Bouquet Bar Unwraps the Perfect Gift on Shark Tank

Preparing for the New Normal - The Rebound will be Digital

Stay in the know

Stay in the loop