AI Search Audit

An AI Search Audit evaluates how well your organization is discovered, understood, cited, and recommended across AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot.

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Fratzke combines AI visibility analysis, technical SEO, content evaluation, and competitive benchmarking to identify opportunities that improve discoverability and support long-term business growth.

An AI Visibility Audit focuses specifically on how AI platforms interpret and reference your brand. It evaluates citation frequency, content authority, technical signals, structured data, and competitive performance to determine how likely AI systems are to recommend your business.

A Generative Engine Optimization Audit evaluates how well your organization is positioned for AI-generated search results rather than traditional search rankings alone. It identifies improvements that help AI systems better understand, trust, and reference your content.

An SEO Audit focuses on improving traditional organic search performance. An AI Search Audit, or AI SEO Audit, expands beyond SEO by evaluating how AI platforms understand your brand, select sources, and generate recommendations. While technical SEO remains important, the audit also examines authority, citations, entity signals, and AI discoverability.

A Generative Engine Optimization Audit evaluates how well your organization is positioned for AI-generated search results rather than traditional search rankings alone. It identifies improvements that help AI systems better understand, trust, and reference your content.

Yes. Technical SEO remains an important foundation for AI visibility. Every AI Search Audit reviews technical health, crawlability, site architecture, structured data, and other SEO factors that influence how AI systems discover and interpret your content.

Every Fratzke Benchmark Audit can be customized to include additional digital marketing audits, such as SEO Audits and Website Audits, creating a tailored assessment that aligns with your specific goals.

AI Search Readiness measures how prepared your organization is to compete in AI-powered search experiences. It considers technical performance, content quality, authority, structured data, competitive positioning, and other factors that influence AI discoverability.

The Fratzke Benchmark Index™ is the standardized scoring framework used across every Fratzke audit. It measures performance across key evaluation categories, establishes a current-state baseline, and provides a consistent way to benchmark progress over time. The Benchmark Index Scorecard is included with every AI Search Audit.

Every engagement includes a Fratzke Benchmark Report™, Benchmark Index Scorecard™, Executive Readout, and Prioritized Growth Roadmap. Together, these deliverables help leadership understand current performance, align stakeholders, and prioritize future investments.

Yes. Competitive benchmarking is a core component of every audit. We evaluate how competitors appear across AI search experiences, identify content and authority gaps, and highlight opportunities to strengthen your competitive position.

No agency can guarantee rankings or citations within AI search. However, an AI Search Audit identifies the technical, content, and authority improvements most likely to increase your visibility and strengthen your chances of being referenced by AI platforms.

Yes. We analyze whether your organization is referenced in AI-generated answers, how competitors are cited, and what content or authority signals may influence those outcomes.

Typical audit projects take between 3 - 6 Weeks. Project timelines vary depending on the size and complexity of your organization. During discovery, we'll define the scope, evaluation criteria, deliverables, and project schedule before work begins.

AI Search Audits are designed for organizations that depend on digital visibility to generate awareness, leads, or revenue. They're particularly valuable for enterprise and mid-market organizations that want to understand how AI is changing customer discovery and buying behavior.

Most of the evaluation is conducted by the Fratzke team. We typically begin with a discovery session, request access to relevant analytics and marketing platforms, and conclude with an Executive Readout to review findings and recommendations.

Yes. Many organizations partner with Fratzke after the audit to implement recommendations through SEO, AI Search Optimization, website design and development, content strategy, digital marketing services, or one of our ongoing Growth Engines.

SEO services focuses on improving visibility within traditional search engines. AI Search Optimization expands that effort by improving how AI systems interpret, understand, cite, and recommend your content across AI-powered search experiences.

Yes. Our methodology is designed for organizations with complex websites, multiple stakeholders, and significant digital investments. The Benchmark Report and Benchmark Index help leadership prioritize initiatives that deliver measurable business value.

Absolutely. Because every audit uses the Fratzke Benchmark Index™, organizations can repeat the assessment over time to measure progress, compare results, and evaluate the impact of completed initiatives against a consistent baseline.

Typical audit engagements range from $10,000 - $20,000. The cost of an AI Search Audit depends on the size, complexity, and scope of your website and digital ecosystem. Factors such as the number of websites, AI platforms evaluated, competitive analysis, and stakeholder requirements all influence the engagement. Fratzke provides a custom proposal based on your business objectives, ensuring the audit delivers meaningful strategic value rather than a one-size-fits-all assessment.

Fratzke combines proprietary methodologies with industry-leading analytics, SEO, AI visibility, and competitive intelligence tools. Rather than relying on a single platform, we validate findings across multiple data sources and apply the Fratzke Benchmark Method™ to transform technical data into strategic recommendations. This independent approach provides a more complete and objective assessment of your AI search visibility.

Large Language Models (LLMs) are the AI systems that power platforms like ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot. They analyze and synthesize information from trusted sources to generate responses to user questions. An AI Search Audit helps organizations understand how these models interpret their brand, identify opportunities to improve AI discoverability, and strengthen the signals that influence citations and recommendations.

Fratzke combines customer insights, competitive benchmarking, technical expertise, and strategic business thinking to evaluate AI visibility from multiple perspectives. Rather than delivering a list of isolated issues, we provide an objective assessment, a standardized Benchmark Index, and a prioritized roadmap that helps leadership make confident decisions as AI search continues to evolve.

A AI Search Audit provides a deep evaluation of one specific marketing channel, making it ideal when you need to improve performance in a focused area. Digital Marketing Audit Services take a broader view, assessing how all of your marketing channels, including your website, SEO, paid media, content, email, social media, analytics, and customer journeys, work together to drive business growth. Every audit follows the Fratzke Benchmark Method™ to establish an objective baseline before building a strategic Growth Roadmap. If you're evaluating your overall marketing performance, a Digital Marketing Audit is often the best place to start. Learn more on our How to Conduct a Digital Marketing Audit (Step-By-Step Guide).