A collection of our latest digital marketing insights, resources, and research to help your brand grow.
A collection of our latest digital marketing insights, resources, and research to help your brand grow.
A collection of our latest digital marketing insights, resources, and research to help your brand grow.
A collection of our latest digital marketing insights, resources, and research to help your brand grow.
Learn 5 proven recession-proof digital marketing strategies that will help your brand thrive in an economic downturn.
Learn 5 proven recession-proof digital marketing strategies that will help your brand thrive in an economic downturn.
Learn 5 proven recession-proof digital marketing strategies that will help your brand thrive in an economic downturn.
In this article we share eight website design trends that are crucial for brands to follow if they want to stand out in 2023.
In this article we share eight website design trends that are crucial for brands to follow if they want to stand out in 2023.
In this article we share eight website design trends that are crucial for brands to follow if they want to stand out in 2023.
In this article we discuss website accessibility and four design best practices to make your website accessible for all.
In this article we discuss website accessibility and four design best practices to make your website accessible for all.
In this article we discuss website accessibility and four design best practices to make your website accessible for all.
One of the most powerful tools at your disposal is a documented annual strategy. Here's an easy 6 step strategy framework for your brand.
One of the most powerful tools at your disposal is a documented annual strategy. Here's an easy 6 step strategy framework for your brand.
One of the most powerful tools at your disposal is a documented annual strategy. Here's an easy 6 step strategy framework for your brand.
Learn insights to help you navigate fluctuations in Google keyword search volume for the Building Material & Construction industry and strategically plan for the future.
Learn insights to help you navigate fluctuations in Google keyword search volume for the Building Material & Construction industry and strategically plan for the future.
Learn insights to help you navigate fluctuations in Google keyword search volume for the Building Material & Construction industry and strategically plan for the future.
Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.
Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.
Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.
Learn how to leverage the Content Capital strategic framework to yield a positive ROI for your brand. Includes Content, SEO, Social, Email, and Paid Media.
Learn how to leverage the Content Capital strategic framework to yield a positive ROI for your brand. Includes Content, SEO, Social, Email, and Paid Media.
Learn how to leverage the Content Capital strategic framework to yield a positive ROI for your brand. Includes Content, SEO, Social, Email, and Paid Media.
Is a recession coming? Some experts say yes. Here are 5 marketing predictions for your brand to consider when planning for the downturn.
Is a recession coming? Some experts say yes. Here are 5 marketing predictions for your brand to consider when planning for the downturn.
Is a recession coming? Some experts say yes. Here are 5 marketing predictions for your brand to consider when planning for the downturn.
Learn about the 5 Ps of Marketing – Product, Price, Promotion, Place, and People – and how the Marketing Mix framework can help guide marketing strategies and improve results.
Learn about the 5 Ps of Marketing – Product, Price, Promotion, Place, and People – and how the Marketing Mix framework can help guide marketing strategies and improve results.
Learn about the 5 Ps of Marketing – Product, Price, Promotion, Place, and People – and how the Marketing Mix framework can help guide marketing strategies and improve results.
On each episode of the LEADERS podcast, host James Fratzke, will interview a proven leader, CEO, entrepreneur, or founder and unpack their story of success. There’s this quote by Sir Isaac Newton “If I have seen further than others, it is by standing upon the shoulders of giants.” And that’s what the LEADERS podcast is all about. It's an opportunity for us to stand on the shoulders of giants and learn from their journey.
THE EXIT CLUB podcast is all about what happens once the papers are signed, the deal is done, and life after exit begins. Each week, host Laura Rich talks with successful entrepreneurs across a range of industries about how they navigated the aftermath of an exit. THE EXIT CLUB pulls back the covers on this final stage of the entrepreneurial journey, sharing stories of grief and triumph.
As the world recovers from COVID-19, we believe the rebound will be digital. In each episode of the Back to Business: COVID-19 & You Podcast, we interview leaders of mid-size businesses to define best practices and next steps companies should be taking to thrive in the new normal. If you are a mid-size business navigating COVID-19 setbacks, and don’t know where to start or need help defining your strategy, this podcast is for you.
Discover the essential types of website audits, why regular audits are crucial for your site’s performance, and step-by-step guidance on conducting a website audit to improve SEO, enhance user experience, and drive conversions.
Boost your social media strategy with our social media audit guide. Discover key benefits, step-by-step instructions, tools, and tips to drive results.
Boost your rankings with this comprehensive guide to SEO Audits. Learn how to run effective audits, choose the right tools, and balance internal efforts with expert insights.
Learn about fractional CMOs, their responsibilities, and why your business might benefit from hiring one. With a fractional CMO, you can get expert marketing strategy and leadership without the cost of a full-time CMO.
100 inspiring website designs that can fuel your next web project in 2024. From visually stunning e-commerce sites to user-friendly SaaS platforms, Fratzke Consulting showcases our favorite designs.
Discover the importance of hiring an SEO consultant for your business and the different types of SEO consultants. Learn More.
A marketing audit is a comprehensive review of all marketing elements and practices and can help you maximize ROI and business growth. Learn more!
In this article, we discuss why investing in custom web design and development can help increase demand and brand awareness for your company.
Learn 8 steps for creating an effective recession marketing strategy for your business to thrive and survive during an economic downturn.
Learn 5 proven recession-proof digital marketing strategies that will help your brand thrive in an economic downturn.
In this article we share eight website design trends that are crucial for brands to follow if they want to stand out in 2023.
In this article we discuss website accessibility and four design best practices to make your website accessible for all.
One of the most powerful tools at your disposal is a documented annual strategy. Here's an easy 6 step strategy framework for your brand.
Learn insights to help you navigate fluctuations in Google keyword search volume for the Building Material & Construction industry and strategically plan for the future.
Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.
Learn how to leverage the Content Capital strategic framework to yield a positive ROI for your brand. Includes Content, SEO, Social, Email, and Paid Media.
Is a recession coming? Some experts say yes. Here are 5 marketing predictions for your brand to consider when planning for the downturn.
Learn about the 5 Ps of Marketing – Product, Price, Promotion, Place, and People – and how the Marketing Mix framework can help guide marketing strategies and improve results.
In today's ultra competitive digital-first world, best-in-class marketing leaders are facing new challenges. Learn more.
Learn what Digital Marketing KPIs and Benchmarks matter most. Compare your brand’s online performance to competitors and against best practices. Marketing benchmarking allows you to measure digital marketing performance and optimize your digital marketing strategy.
When developing a marketing strategy for TikTok, Fratzke recommends that midsize business leaders understand the nuances of the app and algorithm.
Enhance your midsize business' post-pandemic marketing strategy with updated customer personas, customer support initiatives, and website optimizations.
Enhance your midsize business' social media marketing strategy by targeting your audience’s demographics and setting trackable goals.
If you aren’t serious about dialing in your email marketing campaigns, you may be missing an opportunity. With active email accounts set to hit 5.6 billion...
Fratzke Insights: Google Core, Search Console Insights, & Google Ad Alternatives
Boquet Bar pitched the perfect gift on Shark Tank and inked a deal with Mark Cuban. These are our top 5 insights from their interview on our LEADERS podcast.
Enhance your midsize business' video strategy with updated YouTube chapters features that will expand customer reach and ultimately increase sales.
Learn how brands can strategically maintain their customer base and attract new ones in this comprehensive guide on how to navigate marketing during a recession.
Enhance your midsize business' influencer marketing strategy by connecting with niche influencers, defining campaign guidelines, & tracking results.
Enhance your midsize business' e-commerce strategy with updated Facebook Marketplace features that will expand customer reach and increase sales.
A digital marketing audit looks at every aspect of your brand’s digital footprint. After completing one, you’ll have a 360-degree view of your brand packed ...
What Mid-Size Companies Should Invest In to Ensure Their Future
Digital disruption has changed how customers and brands interact - are you falling behind? Learn how to build a digital foundation to help your business grow.
Fratzke is here to compare social media marketing tools your marketing leaders are interested in. Read on to compare a few of our favorites.
Fratzke is here to compare any email marketing service your marketing leaders are interested in. Read on to compare a few of our favorites.
Discover actionable strategies to design, implement, and optimize employee surveys. Learn how to improve engagement and gather impactful insights with Fratzke’s expert guidance.
Discover actionable strategies to design, implement, and optimize employee surveys. Learn how to improve engagement and gather impactful insights with Fratzke’s expert guidance.
Discover the essential types of website audits, why regular audits are crucial for your site’s performance, and step-by-step guidance on conducting a website audit to improve SEO, enhance user experience, and drive conversions.
Discover the essential types of website audits, why regular audits are crucial for your site’s performance, and step-by-step guidance on conducting a website audit to improve SEO, enhance user experience, and drive conversions.
Boost your social media strategy with our social media audit guide. Discover key benefits, step-by-step instructions, tools, and tips to drive results.
Boost your social media strategy with our social media audit guide. Discover key benefits, step-by-step instructions, tools, and tips to drive results.
Boost your rankings with this comprehensive guide to SEO Audits. Learn how to run effective audits, choose the right tools, and balance internal efforts with expert insights.
Boost your rankings with this comprehensive guide to SEO Audits. Learn how to run effective audits, choose the right tools, and balance internal efforts with expert insights.
Discover how to build a successful B2B website with our 2024 guide. Explore 20 top website examples, best practices, and emerging trends to future-proof your digital presence.
Discover how to build a successful B2B website with our 2024 guide. Explore 20 top website examples, best practices, and emerging trends to future-proof your digital presence.
Improve your organization’s communication strategy with a comprehensive communication audit. Learn why, when, and how to conduct a successful audit for better engagement and alignment with business goals.
Improve your organization’s communication strategy with a comprehensive communication audit. Learn why, when, and how to conduct a successful audit for better engagement and alignment with business goals.
Learn 8 of the best tips for creating effective customer surveys and get 25 sample questions to gather authentic feedback and drive business growth.
Learn 8 of the best tips for creating effective customer surveys and get 25 sample questions to gather authentic feedback and drive business growth.
Explore key internal communications statistics and trends to enhance your organization's communications strategy and performance.
Explore key internal communications statistics and trends to enhance your organization's communications strategy and performance.
In today’s digital age, a company’s website serves as the primary and most reliable source of information for its audiences. To ensure quality on a website, organizations need to have a sound web governance system in place. Web governance outlines the activities and resources required to manage a website, defines governance principles, and ensures quality, consistency, accessibility, and compliance.
In today’s digital age, a company’s website serves as the primary and most reliable source of information for its audiences. To ensure quality on a website, organizations need to have a sound web governance system in place. Web governance outlines the activities and resources required to manage a website, defines governance principles, and ensures quality, consistency, accessibility, and compliance.
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